Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2025-07-18
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.35890, 1.10263
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 3 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation100— 0 clubs / 12,024 residents = 0.00 per 100k against 11.01 nationally
▲Competition92— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Capture64— 5,379 residents + 2,066 workers, demand within 2 km against every competitor within 3 km
▼Income20— 16,920 EUR against 22,380 nationally, median of 1 IRIS within 500 m
▼Catchment37— 870 aged 18-64 + 170 workers = 1,041 over 0.79 km2 = 1,325/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment37
weight 20%
500 m
1,041 people
37
870 aged 18-64 + 170 workers = 1,041 over 0.79 km2 = 1,325/km2
2 km
12,325 people
37
6,648 aged 18-64 + 5,676 workers = 12,325 over 12.57 km2 = 981/km2
Competition92
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.60 wt
87
0 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture64
weight 20%
500 m
1,575 people
60
1,412 residents + 163 workers, demand within 500 m against every competitor within 3 km
2 km
7,446 people
67
5,379 residents + 2,066 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 1,515 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 6.0 LQ
2 km
LQ 0.00
100
0 clubs / 12,024 residents = 0.00 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income20
weight 10%
500 m
0.76×
0
16,920 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km
0.90×
33
20,090 EUR against 22,380 nationally, median of 10 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
3
0.90
2 – 3 km
2
0
1.40
Within 3 km
2
3
2.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
3 other sports sites weigh 2.3, not
5.
Gym floors, 2 – 3 km — 2
2.55L'ARENE FITNESS
2.95BASIC FIT
Basic-Fit
Other sports sites — 3 within 3 km, discounted by activity
1.12Complexe sportif Germinal
Multi-sport Complex
1.12COMPLEXE SPORTIF GERMINAL
Multi-sport Complex
1.95Ecole Nationale de Police
Other / Unclassified
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2025-07-18→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Oissel — 1760 m
Nearest bus
Places Bel Air — 375 m
Counted footfall
Oissel — 1760 m,
431,176 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
1,515
1,929
41.1
870
57%
1.0 km
3,948
1,257
39.2
2,164
55%
2.0 km
12,024
957
39
6,648
55%
3.0 km
19,664
695
39.7
11,035
56%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–36205%
4–53853%
6–109578%
11–171,21810%
18–248227%
25–392,14718%
40–542,27619%
55–641,40312%
65–791,55913%
80+6355%
Working-age brackets in blue. 12,022 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€21,400 a year, per consumption unit
Poorest tenth
below €11,840
Richest tenth
above €32,090
Spread
×2.7 between them
· Gini 0.218
Poverty rate
17.0% of households below 60% of the national median
Published at iris level (IRIS 764840103).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PERFORM GYM
SIREN
932154974 the company
SIRET
93215497400020 this establishment
Company founded
2024-08-19
This site opened
2025-07-18
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Pascal SOW (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 14:07 UTC · siret:93215497400020 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.