Site report

B CLUB

346 CHEMIN DES DEPORTES 13290 AIX-EN-PROVENCE · Provence-Alpes-Côte d'Azur
54.5
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 65% of the scoring weight was measurable here.

The site

Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.50102, 5.37997

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmLA VILLA COACHINGLA VILLA COACHINGLOUNGE SPORTLOUNGE SPORTPILTOVERPILTOVERON AIRON AIRBASIC FITBASIC FITCROSSFIT (LICENSED BOX)CROSSFIT (LICENSED BOX)BODYHITBODYHITFITNESS PARK - AIX LA PIFITNESS PARK - AIX LA PI© OpenStreetMap contributors
10 gym floors, 3 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
Form & Co — trades as B CLUB
Form
SAS
SIREN
939871620 · SIRET 93987162000026
Capital
€1,000
Registered
2025-01-22
Président
Joëlle Gisèle Lucie BIERINGER
Directeur général
Alexis Joseph Maxime MEROWKA

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Strengths & weaknesses — by weighted effect

▲ Income 100 — 25,250 EUR against 22,380 nationally, median of 1 IRIS within 500 m
▲ Competition 68 — 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
▼ Capture 36 — 1,885 residents + 988 workers, demand within 2 km against every competitor within 3 km
▼ Catchment 40 — 786 aged 18-64 + 307 workers = 1,093 over 0.79 km2 = 1,391/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 40
weight 20%
 500 m 1,093 people 38 786 aged 18-64 + 307 workers = 1,093 over 0.79 km2 = 1,391/km2
2 km 15,548 people 42 3,098 aged 18-64 + 12,450 workers = 15,548 over 12.57 km2 = 1,237/km2
Competition 68
weight 15%
 500 m 0.20 wt 89 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km 4.20 wt 54 4 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 36
weight 20%
 500 m 1,153 people 50 902 residents + 250 workers, demand within 500 m against every competitor within 3 km
2 km 2,873 people 26 1,885 residents + 988 workers, demand within 2 km against every competitor within 3 km
Saturation —
weight 15%
 500 m not measured — catchment of 1,380 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 6.6 LQ
2 km not measured — catchment of 5,214 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.7 LQ
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 100
weight 10%
 500 m 1.13× 100 25,250 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km 1.15× 100 25,815 EUR against 22,380 nationally, median of 2 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 1 0.20
500 m – 1 km1 0 1.00
1 – 2 km3 0 3.00
2 – 3 km6 2 4.71
Within 3 km10 3 8.9 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 10 gym floors and 3 other sports sites weigh 8.9, not 13.

Gym floors, 500 m – 1 km — 1

0.94 LA VILLA COACHING

Gym floors, 1 – 2 km — 3

1.18 LOUNGE SPORT
1.6 PILTOVER
1.97 ON AIR On Air

Gym floors, 2 – 3 km — 6

2.08 BASIC FIT Basic-Fit
2.22 CROSSFIT (LICENSED BOX) CrossFit (licensed box)
2.23 BODYHIT Bodyhit
2.28 FITNESS PARK - AIX LA PIOLINE Fitness Park
2.38 KEEPCOOL Keepcool
2.76 ONE FITNESS CLUB

Other sports sites — 3 within 3 km, discounted by activity

0.26 SOLEIL DU SUD - PILATES CLUB Pilates
2.19 CROSSFIT LA CASA CrossFit / Functional Training
2.24 TENNIS CLUB ASPTT AIX EN PROVENCE (TC2A) Tennis

Competition since opening — gyms within 1 km, by the year they opened

3 when it opened, 2026-09-01 → 3 today, 0 arrived since
3 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest rail
Aix-en-Provence-TGV — 5802 m
Nearest bus
Requier — 154 m
Counted footfall
Aix-en-Provence — 5820 m, 938,858 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 1,380 1,757 45.9 786 57%
1.0 km 3,249 1,034 44.4 1,907 59%
2.0 km 5,214 415 43.4 3,098 59%
3.0 km 8,772 310 40.8 5,465 62%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–31844%
4–51082%
6–103176%
11–174158%
18–243817%
25–3995918%
40–541,06620%
55–6469213%
65–7978015%
80+3126%
Working-age brackets in blue. 5,213 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€25,250 a year, per consumption unit
Poorest tenth
below €13,640
Richest tenth
above €41,650
Spread
×3.1 between them · Gini 0.261
Poverty rate
11.0% of households below 60% of the national median
Published at iris level (IRIS 130010905). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
FORM & CO
SIREN
939871620 the company
SIRET
93987162000026 this establishment
Company founded
2025-01-06
This site opened
2026-09-01
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:28 UTC · siret:93987162000026
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.