LES BAINS DE BERNAY 204 RUE LUDOVIC DESCAMPS 27300 MENNEVAL · Normandie
36.3
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-07-22
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.10551, 0.59487
Within 3 km — gym floors filled, other sports hollow
3 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
VM 27300— trades as VERT MARINE
Form
SAS · sole shareholder
SIREN
990461774 · SIRET 99046177400020
Capital
€8,000
Registered
2025-08-25
Président
VERT MARINE (384425476)
Commissaire aux comptes titulaire
SEC BURETTE (710501149)
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Competition81— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼Capture20— 1,689 residents + 774 workers, demand within 2 km against every competitor within 3 km
▼Catchment24— 75 aged 18-64 + 344 workers = 418 over 0.79 km2 = 533/km2
▼Income25— 17,750 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment24
weight 20%
500 m
418 people
18
75 aged 18-64 + 344 workers = 418 over 0.79 km2 = 533/km2
2 km
7,759 people
28
3,702 aged 18-64 + 4,057 workers = 7,759 over 12.57 km2 = 617/km2
Competition81
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
2.20 wt
68
2 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture20
weight 20%
500 m
441 people
22
138 residents + 303 workers, demand within 500 m against every competitor within 3 km
2 km
2,463 people
19
1,689 residents + 774 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 158 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 57.5 LQ
2 km
not measured
—
catchment of 6,661 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.4 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income25
weight 10%
500 m
0.79×
0
17,750 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.92×
42
20,700 EUR against 22,380 nationally, median of 3 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
2
1
2.20
2 – 3 km
1
0
1.00
Within 3 km
3
1
3.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 3 gym floors and
1 other sports sites weigh 3.2, not
4.
Other sports sites — 1 within 3 km, discounted by activity
1.61Shinsei Dojo
Boxing / Martial Arts
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-07-22→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Bernay — 2047 m
Nearest bus
AV JF KENNEDY — 635 m
Counted footfall
Bernay — 2047 m,
655,294 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
158
201
55.5
75
48%
1.0 km
1,974
628
47.2
1,065
54%
2.0 km
6,661
530
49
3,702
56%
3.0 km
10,140
359
49.4
5,567
55%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31612%
4–51062%
6–102724%
11–175528%
18–245398%
25–3994614%
40–541,26019%
55–6495814%
65–791,38221%
80+4867%
Working-age brackets in blue. 6,661 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€23,580 a year, per consumption unit
Published at commune level (IRIS 273980000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
VM 27300
SIREN
990461774 the company
SIRET
99046177400020 this establishment
Company founded
2025-08-25
This site opened
2026-07-22
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 14:06 UTC · siret:99046177400020 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.