Site report

APRIL REFORMER

1649 CHEMIN DE LA FORET VERTE 76230 BOIS-GUILLAUME · Normandie
55
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2025-10-15
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.48183, 1.10420

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBODYHITBODYHITSTUDIO FITNESS LA VATINESTUDIO FITNESS LA VATINEKEEP COOLKEEP COOLNATICS NATURAL TRAININGNATICS NATURAL TRAININGAccrosport BihorelAccrosport Bihorel© OpenStreetMap contributors
5 gym floors, 1 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
APRIL REFORMER
Form
SAS · sole shareholder
SIREN
992729061 · SIRET 99272906100018
Capital
€1,500
Registered
2025-10-18
Président
Marine Nelly Nicole VENDANGE

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Strengths & weaknesses — by weighted effect

▲ Income 100 — 32,370 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▲ Competition 77 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼ Saturation 23 — 3 clubs / 10,726 residents = 27.97 per 100k against 11.01 nationally
▼ Capture 46 — 1,379 residents + 2,288 workers, demand within 2 km against every competitor within 3 km
▼ Catchment 48 — 5,881 aged 18-64 + 11,126 workers = 17,007 over 12.57 km2 = 1,353/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 48
weight 20%
 500 m 2,723 people 56 333 aged 18-64 + 2,390 workers = 2,723 over 0.79 km2 = 3,467/km2
2 km 17,007 people 43 5,881 aged 18-64 + 11,126 workers = 17,007 over 12.57 km2 = 1,353/km2
Competition 77
weight 15%
 500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 3.00 wt 62 3 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture 46
weight 20%
 500 m 1,659 people 61 270 residents + 1,389 workers, demand within 500 m against every competitor within 3 km
2 km 3,668 people 36 1,379 residents + 2,288 workers, demand within 2 km against every competitor within 3 km
Saturation 23
weight 15%
 500 m not measured — catchment of 564 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 16.1 LQ
2 km LQ 2.54 23 3 clubs / 10,726 residents = 27.97 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 100
weight 10%
 500 m 1.45× 100 32,370 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.44× 100 32,280 EUR against 22,380 nationally, median of 6 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km1 0 1.00
1 – 2 km2 0 2.00
2 – 3 km2 1 2.30
Within 3 km5 1 5.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 5 gym floors and 1 other sports sites weigh 5.3, not 6.

Gym floors, 500 m – 1 km — 1

0.68 BODYHIT Bodyhit

Gym floors, 1 – 2 km — 2

1.14 STUDIO FITNESS LA VATINE
1.17 KEEP COOL Keepcool

Gym floors, 2 – 3 km — 2

2.47 NATICS NATURAL TRAINING
2.68 Accrosport Bihorel ACCROSPORT

Other sports sites — 1 within 3 km, discounted by activity

2.81 Centre sportif des Coquets Multi-sport Complex

Competition since opening — gyms within 1 km, by the year they opened

3 when it opened, 2025-10-15 → 3 today, 0 arrived since
3 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest metro
Beauvoisine — 3742 m
Nearest bus
Saint-Exupéry — 531 m
Counted footfall
Rouen Rive Droite — 3762 m, 7,773,267 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 564 718 38.4 333 59%
1.0 km 2,556 814 42.6 1,450 57%
2.0 km 10,726 854 46 5,881 55%
3.0 km 29,073 1,028 45.4 15,971 55%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–33854%
4–51792%
6–105535%
11–179619%
18–249489%
25–391,56615%
40–541,94118%
55–641,42713%
65–791,93118%
80+8358%
Working-age brackets in blue. 10,726 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€33,020 a year, per consumption unit
Poorest tenth
below €17,480
Richest tenth
above €62,160
Spread
×3.6 between them · Gini 0.294
Poverty rate
5.0% of households below 60% of the national median
Published at iris level (IRIS 761080104). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
APRIL REFORMER (APRIL REFORMER)
SIREN
992729061 the company
SIRET
99272906100018 this establishment
Company founded
2025-10-15
This site opened
2025-10-15
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.

Legal filings — BODACC, the official French business gazette

2025-10-21
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 04:26 UTC · siret:99272906100018
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.